You’ve Got Your Brand Logo; Now What?

You’ve got your brand logo; now what?

Your logo is more than just a picture or an image. It’s a form of communication to anyone who comes into contact with your brand. It’s not just for shiny new businesses either; it can be part of a strategic plan for existing brands. 

The goal of your logo is to

• Visually represent your business

• Attract your target audience

• Differentiate you from your competitors

• Eventually become recognisable

But it won’t be able to do anything for your business if it stays as a file on your laptop.

So, how do you make your logo work hard for you?

Well, it’s all about building your brand.

Your brand is the emotional connection that customers have with your business. It is shaped by your name, logo, overall visual and verbal identity, marketing and advertising, and—most importantly—the experiences customers associate with you.

Here’s how to make your brand logo go further for your business.

Display it on your website

This might sound obvious, but it will be one of the most prominent places your logo will live. Think of it as a welcome mat for new visitors to your website. When designing your website, your web designer will take your logo and use the elements and colours throughout your site to create a cohesive look. Working with me means I can create your visual brand identity AND design your website so I’ll know exactly how to represent your brand through your site. 

A cohesive visual brand is super important for the customer experience because it strengthens your brand identity and a strong brand identity projects the expectations and promises you extend to your customers in terms of quality, service, reliability and trustworthiness. This leads to higher customer satisfaction and retention.

TIP: Make sure you include a version as a thumbnail to be displayed on any SERP and update your favicon to your logo, so your tab stands out.

Show it off on your socials

Your logo helps to present a united image across all digital media. It’s a quick way for a viewer to connect your logo with your business and build the trust you want them to have in you. If they see your logo on Instagram, Facebook and LinkedIn, they know they’re still interacting with the same company and can trust what they are reading or watching.

Putting your logo on social media can also bring in new customers that connect with the elements of your logo. Of course, if your logo was created with a brand strategy in mind, you’ll attract the right people to your business. 

Add it to your stationery

It may seem like a no-brainer or insignificant, but a logo on your stationery contributes to a good customer experience AND continually promotes your business in a non-intrusive way. It’s cost-effective and puts your brand at the front of your customer's minds, which builds trust - something every brand should strive to do.

If you like a bit of old-school professionalism, you can have your logo on your letter headed paper, thank you cards, stickers, envelopes and business cards.

When it comes to premium sticker printing without the hefty price tag, I never go past Oz Sticker Printing. They offer impressive turnaround times and free shipping Australia-wide, ensuring my clients and I always receive high-quality results. Whether you’re looking for vibrant, durable stickers or custom designs, Oz Sticker Printing delivers every time, making them our go-to choice for all our sticker needs.

If you’re more on the modern side, it can be added to your email signature and any electronic documents such as quotes, invoices or onboarding resources.

TIP: Have an extra element to your logo on printed materials such as raised test or gloss to give an extra sensory edge to your clients. This elevates your logo design and makes your brand feel premium.

Part of a bigger picture

Your logo should be part of a bigger communication tool that all businesses should have - a cohesive brand identity.

If your brand strategy isn’t as clear as you’d like, or you’re looking for a fresh perspective, you need someone who can approach your business - and its branding - with a holistic point of view.

And that’s what I do.

I specialise in bespoke branding that presents a polished image for your business. Your logo is just one of the tools we’ll use to create a good customer experience to build relationships with your clients - both current and future.

Do you have questions about branding and how to use it to grow your business? Get in touch here. Want a sneak peek at the clients I’ve worked with? See my logo design portfolio here.