Having had previous design experience in the juicing world having done an internship for non for profit brand Juice for Good, Citrus Fresh co. owner Maddie thought i’d be up to the task to help her kick-start her newest business venture.

Citrus Fresh Co. is your newest way to get your healthy source of Vitamin C with the convenience of a vending machine. I was super happy and wrapped (get the pun haha) to do the branding for Citrus Fresh Co. for their vending machines across the Geelong region.

On a recent shoot Carlon and Co to get some social media content for Citrus Fresh co, I chatted to Maddie about all things small biz and knowing when to take the leap.

So tell us about Citrus Fresh Co, how did you get the idea?

Citrus Fresh Co was born out of the inspiration I found on social media for starting a small side hustle. After coming across the concept online, I was motivated to create my own brand, Citrus Fresh Co. As someone who has always been passionate about health and fitness, I was particularly drawn to the idea of offering something that is fresh and convenient. This motivated me to pursue my entrepreneurial venture further.

Citrus Fresh Co, is your first business, alongside your current occupation - what do you think of side hustle culture?
Side hustle culture has gained significant popularity in recent years, and as the founder of Citrus Fresh Co, I have personally experienced the benefits it can offer. Growing up, I was instilled with a strong belief in pursuing creative ideas and giving things a try, which has become an inherent part of my entrepreneurial spirit.

Side hustles provide a unique avenue for individuals to explore their passions, express themselves creatively, and potentially turn their ideas into something substantial. They allow people to delve into new ventures while still maintaining their primary occupation, reducing the financial risks associated with starting a full-time business.

As both young business owners, what do you find are the benefits + negative aspects?
As young business owners, I have encountered numerous benefits along with a few potential challenges. Starting a business at a younger age allows me to experience the business world in a unique way, providing me with invaluable lessons and insights. Meeting new people and building connections at a young age has significantly benefited my future business endeavours as these relationships can be nurtured and carried over time.

Being a young entrepreneur offers a fresh perspective and a willingness to take risks, open to embracing new technologies, trends, and innovative approaches, which can give businesses a competitive edge.

However, it's important to acknowledge that there can be some challenges as well. Limited experience and a lack of established reputation may make it more difficult to gain trust and credibility. Additionally, as young business owners, we may face some big challenges due to our age. Overcoming these challenges requires persistence, a strong work ethic, and a commitment to continuous learning and improvement.

Where can we find the juicer locations?

Citrus Fresh Co currently has a few juicer locations available. You can find one at Spin Cycle Laundrette, situated in Pakington Strand Shopping Centre. Another location can be found at Bellarine Village Shopping Centre, located on Bellarine Highway. We are constantly expanding, so be sure to follow us on Instagram for updates on our upcoming locations.

You recently engaged CRC to brand your business, what made you realise your needed assistance?
Engaging CRC to brand our business was a decision born out of the realisation that we needed professional assistance to bring our vision to life. We recognized the importance of presenting our business in a way that would resonate with our target audience and reflect our values and offerings accurately.

While having a talented designer on board is essential, we understood that branding goes beyond just visual aesthetics. It involves strategic thinking, market research, and a cohesive approach to create a brand identity that truly represents our business. CRC offered a comprehensive range of services and expertise to guide us through this process.

By partnering with CRC, we were able to benefit from their industry knowledge, experience, and insights. Chloe helped us refine our brand messaging, develop a cohesive visual identity, and create a brand strategy that aligns with our goals. She worked closely with us to understand our vision, values, and target market, translating them into a compelling brand story and identity.

We realized the need for assistance from CRC because we wanted to ensure that our business was presented in a professional and impactful way. We recognized that branding requires a strategic approach and expertise beyond just design. With CRC's help, we were able to bring our ideas to life and create a strong brand that reflects our values, resonates with our audience, and sets us up for success.

Finding the perfect fit to brand your business can be difficult, why did you choose CRC?
When I conceptualised my business idea, I recognized the importance of having a skilled designer to help bring my vision to life. Upon discovering CRC's page, I was immediately drawn to Chloe’s work and knew that she was the perfect person to assist me in branding Citrus Fresh Co. Her artistic style and ability to capture the essence of my concept made it clear that she was the right partner to transform my idea from paper into reality.

Knowing when to hire a branding designer for your project can be hard, but that’s why CRC is here to help educate you on the process. With a range of branding services available, I can help you stand out in your field and attract your target clientele. Head to our branding page to view our services or send us a message via our contact form.

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